Jarome Luai has teamed up with NBA 2K, connecting one of rugby league’s biggest personalities with one of the world’s most recognised sports gaming franchises.
A genuine basketball fan with a strong connection to gaming, fashion and popular culture, Jarome brings an energy that extends well beyond rugby league. His personality and highly engaged audience make him a natural fit for the NBA 2K community.
Facilitated by GPSM, the collaboration demonstrates how talent partnerships can create authentic connections between sport, gaming and culture.
