GamePlan Sports Marketing (GPSM) is a specialist athlete commercial representation and brand partnerships agency, founded by Josh Atherton and Jake Hannan. We manage the commercial and sponsorship portfolios of some of Australia’s most high-profile athletes, creating long-term value for both talent and brand partners.

Our athlete roster includes NRL superstars Latrell Mitchell and Jarome Luai, cricketer Chris Lynn, elite netballer Gretel Bueta, and a growing list of national and international sporting figures. Brands searching for endorsement opportunities, ambassador partnerships, or sponsored campaigns with these elite athletes consistently turn to GPSM for expert strategy, deal execution, and ongoing brand alignment.

Beyond athlete representation, GPSM also partners directly with brands to deliver integrated sponsorship strategies across stadiums, sporting clubs, and major codes. From signage and match-day activations, to naming rights and digital integration, we connect brands with high-impact opportunities at the heart of Australian sport. Our deep relationships across the industry allow us to tailor placements that maximise visibility, audience engagement, and commercial return.

We work closely with athletes and brands to deliver tailored commercial partnerships across sport, lifestyle, fashion, wellness, and media. Every collaboration is strategically designed to align with brand objectives and drive measurable impact — from ambassador campaigns and content integrations, to large-scale sponsorships and media opportunities.

For brands seeking high-reach, high-impact ambassadors — and athletes ready to build lasting commercial success — GamePlan Sports Marketing delivers strategy, scale, and results.