Jarome Luai brought his unmistakable personality and screen presence to BINGE as part of the streaming brand’s national campaign.
Jarome starred in BINGE’s “Come For The Latest. Stay For The Greatest” creative, promoting the platform’s mix of entertainment, lifestyle, news and Australian sport.
The campaign played on his four NRL premiership wins while giving him the freedom to bring his natural confidence and comedic timing to the screen.
His ability to connect with audiences beyond rugby league made him a strong fit for the campaign.
Jarome captured BINGE’s playful tone while helping communicate the breadth of content available across the platform.
Facilitated by GPSM, the collaboration demonstrates the impact of matching distinctive talent with creative that feels authentic to their personality.
