Jarome Luai has teamed up with Westpac and the Westpac Life Saver Rescue Helicopter Service to encourage Australians to put safety first around beaches, rivers and other waterways.
The campaign draws on Jarome’s own experience after an incident in Western Sydney showed him how quickly conditions in the water can become dangerous—even for an elite athlete.
By sharing his story, Jarome is helping Westpac deliver an important message to young people and families: plan ahead, understand the conditions, know your limits and never take safety around the water for granted.
Facilitated by GPSM, the partnership brings Jarome’s experience and influence to a campaign with genuine community relevance, helping Westpac and the Service take an important safety message to a broader Australian audience.
