NRLW stars Jaime Chapman and Shaylee Bent have joined Rockwear as ambassadors for its We Play Strong platform, bringing together two elite athletes whose impact extends well beyond the field.
Both proud First Nations women, Jaime and Shaylee have built impressive careers across the NRLW and representative football. Jaime, an explosive Gold Coast Titans outside back, has represented New South Wales, the Indigenous All Stars and Australia. Shaylee, a powerful Wests Tigers forward, has also represented New South Wales, the Indigenous All Stars and Australia.
The campaign presents strength as more than physical performance. It’s also about confidence, culture, community and having the courage to back yourself.
Jaime’s journey reflects how far women’s rugby league has come—from growing up with limited pathways for girls to becoming a visible role model for the next generation. Shaylee brings that same sense of purpose through her resilience, positive energy and commitment to lifting the women around her.
It’s a partnership that feels genuine: a brand built around women’s movement and two athletes whose stories and influence reach well beyond game day.
