GPSM has facilitated a new partnership between Jarome Luai and global gaming technology brand MSI.
The collaboration brings together one of rugby league’s most recognisable personalities with a leading name in gaming and performance technology. Jarome’s creativity, confidence and connection with a highly engaged audience make him a strong fit for MSI at the intersection of sport, gaming and culture.
The partnership reflects GPSM’s focus on creating commercially valuable relationships that feel relevant to both the talent and the brand. From identifying the opportunity through to negotiation and delivery, GPSM worked closely with both parties to bring the partnership together.
The collaboration adds MSI to Jarome’s growing portfolio of brand partners and demonstrates the value of connecting the right talent with brands seeking an authentic and influential voice.
